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About

Roberta Rosenberg, The Copywriting MavenWho’s the woman behind the mature but still adorable face?

Here’s the brief bio:

This is what I call myself:

DIRECT MARKETING COPYWRITER/CONSULTANT & RACONTEUR
MGP Direct, Inc. President & CEO

I also own AdoptShoppe.com & AdoptShoppePress.com

This is what I do, the major categories: 

  • Strategic Planning
  • Site and Landing Page Review and Consultation
  • Copywriting
    • Direct mail
    • Email
    • SEO-focused Web Content
    • Case Studies
    • PPC Advertising
    • Resumes
  • Web Development
  • E-Commerce
  • SEO & SEM

My “elevator speech” about who I am and my experience:

Entrepreneurial, energetic Direct Marketing Specialist with 20+ years writing and managing print, electronic and web-based direct response campaigns for medical/healthcare, association, academic, and B2B publishers. Strong expertise in search engine copywriting, optimization, and marketing. Skilled direct response writer (mail, display, email) knows how to sell information profitably, including books, periodicals, journals, newsletters, directories, conferences, software, websites, and related information delivery systems.  

Some of my distinctions in the direct marketing copywriting world:  

  • Landing Page Maven for Copyblogger.com
  • Technical Editor, “Blogging All-In-One for Dummies” (2010), “Google Blogger for Dummies” (2009), and “Writing Copy for Dummies” (2004)
  • Instructor, Accelerated Training Services, affiliated with American Writers and Artists Institute, since 2003

Some of the good folks I’ve worked with:  

  • Emmanuel College
  • MaxCDN
  • Flowtown
  • GenNext
  • Site Security Monitor
  • SenecaOne
  • Lawyers Serving Warriors
  • Eden Homes Group
  • Elsevier Publishing
  • Jobfox
  • FrontLine Compliance, LLC
  • The Barker Foundation
  • National Veterans Legal Services Program
  • Marquis Who’s Who
  • Thompson Publishing Group

These are the places I used to work:  

MARKETING GENERAL, INC, Alexandria, VA  

  • Account Executive (1985-1987)
  • Account Representative (1985)

BRADY COMMUNICATIONS COMPANY  

  • Direct Marketing Manager (1983-1985)
  • Marketing Manager, Nursing/Allied Health (1980-1983)
  • Junior Copywriter (1979-1980)

These are the schools I attended:  

UNIVERSITY OF MARYLAND, University College
College Park, Maryland
Bachelor of Science in Radio/TV/Film

SYRACUSE UNIVERSITY
SI Newhouse School of Communications, Syracuse, New York
Broadcast Journalism Sequence

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